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Mind the Gap — Multi-Channel Marketing Success
There’s a gap between today’s multi-channel customer and too many marketers that don’t use or can’t measure multi-channel marketing. Most of us have mobile devices and use social media regularly. 25%...
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Mobile, Tablet or Desktop? Consider your audience device when creating content.
Imagine eating a prime rib dinner while driving your car. Imagine eating just an apple while seated at Peter Luger Steak House. Imagine eating soup from a plate. In these scenarios, the fare is not...
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79% of Mobile Users Engage in Shopping-Related Activities [Study]
Smartphone Shoppers, Researchers, Reviewers According to a survey conducted by Nielsen in Q1 2012, the vast majority (79%) of US smartphone and tablet owners have used their mobile devices for...
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Mobile Readiness: 8 Steps
4 Billion Worldwide There are 6.8 billion people on the planet. 4 billion people worldwide use a mobile phone. Only 3.5 billion use a toothbrush. There are two obvious conclusions: First, now is a good...
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Webinar – How To Create Successful Mobile Email Marketing Campaigns
Download our webinar slideshow to learn how to create effective mobile email campaigns. 38% of all emails are opened on a mobile device, yet very few marketers are optimizing their emails for mobile...
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28 Statistics Show Growth in Mobile Email
Since our first look at mobile email marketing statistics last April, we’ve seen tremendous growth in mobile email adoption by smartphone and tablet users. The rise in which email recipients have taken...
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